As a Principal Product Designer at CNN, I played a pivotal role in enhancing user engagement and personalization across CNN's digital ecosystem. I led the launch of 3rd Party login, which significantly increased user registration and engagement. Additionally, I spearheaded the development and growth of YourCNN, a personalized dashboard that tailors user experiences based on both implicit and explicit user data. This effort included the launch and continuous iteration of the CNN Follow feature, a key aspect of CNN’s personalization strategy, designed to deepen user engagement and drive growth by allowing users to follow stories and topics of interest.